IRIS JANVIER Alika Milova

Fashion Campaign · Oct 2022 – Jul 2023

IRIS JANVIER
× Alika Milova

During my role as Social Media Specialist and Marketing Manager at IRIS JANVIER, the Alika Spotlight Campaign was one of the key projects of our collaboration — a strategic fashion campaign built around Alika Milova's participation in the Eurovision Song Contest.

Aligned with IRIS JANVIER's SPOTLIGHT initiative celebrating strong, conscious Estonian women. Full creative production — concept, styling, creative direction, and on-site execution.

Brand
IRIS JANVIER
Model
Alika Milova
My role
Social Media Specialist
& Marketing Manager
Photos
Hertz Media

Behind the scenes

Alika Spotlight Campaign

A recap film from the campaign shoot — capturing the atmosphere, energy and moments behind the Alika Spotlight Campaign for IRIS JANVIER.

Film by Diana Libba

IRIS JANVIER Alika backstage
IRIS JANVIER blue dress
Alika Milova blue dress concert
IRIS JANVIER staircase editorial IRIS JANVIER trench coat
+1,500
Follower growth · 10 months
New
Younger audience reached
At IRIS JANVIER
Managed Instagram, Facebook and website content. Drove 1,500+ follower growth in 10 months.
Alika Campaign
Full creative production — concept, styling, creative direction, and on-site execution during Alika's first solo concert.
Impact
Expanded brand awareness. Strengthened relevance through cultural positioning around Eurovision.
Next project
CUPRA Tallinn →
↗